Crayola has launched a new product aimed at cultivating a more inclusive world for children.
The company released a new line of crayons designed to represent over 40 global skin tones.
Crayola says it hopes its “Colors of the World” collection will increase representation and foster a greater sense of belonging and acceptance among children.
The collection comes in exclusive 32 or 24-count boxes and are available at Walmart stores.
You can also pre-order the crayons on Walmart’s website.
We are excited to introduce our new line of crayons, Colors of the World, available now for pre-order, https://t.co/CwVRto7sOl! 👦🏿👩🏻👦🏽👦🏾👩🏼👩🏾👦🏼👩🏽👦🏻👩🏿— Crayola (@Crayola) May 21, 2020
With the Colors of the World, we hope to cultivate a more inclusive world for children of all ages, races, cultures & ethnicities. pic.twitter.com/0ooKitRwz7