Momofuku backs down from defending its 'chile crunch' trademark after outcry by small businesses

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2011 AP

FILE - David Chang presents a dish at Momofuku Noodle Bar in New York on Thursday, Nov. 10, 2011. On Friday, April 12, 2024, Momofuku, a food and restaurant brand started by food mogul Chang, said it won't defend its trademark on the name chile crunch after it sparked an outcry by sending cease-and-desist letters to other businesses using the term. (AP Photo/Diane Bondareff, File)