Starbucks introduces new single cup coffee maker
Makes latte, espresso and brewed coffee in one machine
ORLANDO, Fla. – Starbucks Coffee Company this week introduced its first at-home single cup coffee maker that can deliver Caffe Lattes, espresso, and brewed coffee all from one machine.
Starbucks says its new Verismo System combines Starbucks-sourced 100 percent arabica coffee, the same coffee served in Starbucks cafes, with Swiss-engineered high pressure technology. It's made to work with Starbucks signature Espresso Roast pods, a selection of Brewed coffee pods, including top-sellers from Starbucks Roast Spectrum (Blonde, Medium, and Dark), and real milk pods.
"For more than 41 years, we have been committed to bringing exceptional coffee and espresso beverages to our customers," says Howard Schultz, Starbucks chairman, president and CEO. "We are applying that passion and commitment, once again, to the fastest growing segment of the coffee market, the multi-billion-dollar premium single cup segment, with the introduction of a breakthrough at-home Starbucks coffee experience that is second to none. What we are bringing to market today has been impossible until now."
Verismo System is currently available only at Verismo.com. The product will be available at select high-end specialty retailers and participating Starbucks retail stores starting in early October.
"Starbucks is passionate about coffee and passionate about innovation," says Jeff Hansberry, Starbucks president, Channel Development. "We are entering a highly dynamic and burgeoning market at a premium position, and we will win on quality and technology."
The coffee maker is priced from $199 to $399.
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