Backlash over ice cream.
Walmart is now apologizing for selling “Celebration Edition: Juneteenth Ice Cream.”
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It was the store’s attempt to commemorate Juneteenth, the oldest U.S. celebration of the end of slavery, but it didn’t go over so well.
The packaging was decorated in pan-African colors, which are not associated with the day.
And there was a message on the side that read: “Share and celebrate African American culture, emancipation, and enduring hope.”
Many saw it as a form of corporate cultural appropriation of the Black community.
Walmart has removed the ice cream from its stores.