Aunt Jemima brand changing name, image after acknowledging racial stereotype

Brand more than 130 years old

Bottles of PepsiCo Inc. Aunt Jemima syrup are displayed for sale at a ShopRite Holdings Ltd. grocery store in Stratford, Connecticut, U.S., on Wednesday, Aug. 3, 2011. PepsiCo Inc. reported growth for the second quarter of 2011 partly due to the acquisition of Wimm-Bill-Dann, the leading dairy and juice company in Russia. Photographer: Paul Taggart/Bloomberg via Getty Images (2011 Bloomberg)

Quaker Oats is getting rid of the Aunt Jemima pancake brand and logo.

The cancelation of the brand, which is more than 130 years old, comes as an acknowledgment that its origins are based on a derogatory racial stereotype.

It’s another sign that corporations and society as a whole may be starting to really listen to long-standing calls for racial equality.

Those calls have reached a fever pitch in recent weeks following the death of George Floyd at the hands of police, leading to worldwide protests.

The Aunt Jemima logo was based on the racist stereotype of the slave mammy, a submissive servant who dotes on her master’s family at the expense of her own.

The company also ran racist ads for several decades.