Central Florida tourism district board unveils new name for Reedy Creek Fire Department

Rebranding should take place over next 24 months

LAKE BUENA VISTA, Fla. – The Central Florida Tourism Oversight District (CFTOD) announced the new name for the Reedy Creek Fire Department Thursday morning.

The fire department will now be known as the “District Fire Department.”

This rebranding is a result of collaborative endeavors between the district administration and the fire department leadership team.

“The transformation to ‘District Fire Department’ marks a significant moment for district public safety personnel and the entire District team, symbolizing a renewed commitment to excellence through service. I thank Acting Chief Ferrari for his steadfast leadership throughout this period of immense growth,” said Glenton ‘Glen’ Gilzean Jr., district administrator.

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The renaming aims to foster visual cohesion, contributing to the safety and operational efficiency of the Fire Department, the district said in a news release.

Throughout the rebranding process, the district administration and fire department leadership reportedly incorporated creative feedback from department personnel and various stakeholders.

“Today isn’t just any day, it’s a turning point that will be etched in our department’s history,” said Eric Ferrari, acting chief. ”Change is challenging especially in the fire service where tradition and valor bind us closer than any oath. Yet today, we embrace change with the same determination we face with every call for service.”

Leaders said this transformation underscores the district’s dedication to continuous improvement and its commitment to serving taxpayers with the highest standards of excellence. Leaders said the overall rebranding could take up to 24 months to be complete, with uniforms being the first major change people may see.

The fire department’s rebranding represents the initial step in a comprehensive plan, with additional developments to be executed and communicated in the future.


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