OVIEDO, Fla. – “Swifties” are taking over Oviedo Mall as fans celebrate Taylor Swift’s new album, “The Life of a Showgirl.”
The mall is hosting a day dedicated to the singer, featuring activities to get fans ready for her new movie in theaters.
Fans can enjoy a sip of lavender-haze lemonade or create friendship bracelets, transforming Oviedo Mall into an “enchanted” place for Swifties.
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“So, it’s a celebration of all things Taylor Swift. So, we’re embracing the new album coming out, life of a showgirl. We’re entering our showgirl era here at the mall and just having a day of fun celebrating the fandom,” said Josh Gunderson, director of marketing and events at Oviedo Mall.
The event includes scavenger hunts, karaoke and an outfit contest, creating a celebration fit for a showgirl.
“We’re doing live trivia in the food court. We’re going to do an outfit contest. So, we’re encouraging people come in your best Eras Tour outfit, and come dressed for success. We’re going to have a contest with some great prizes. We have one of our stores making a Taylor Swift cookie cake,” Gunderson said.
Robyn Pressy, a Taylor Swift fan planning to attend the event, shared how she became a “Swiftie” after taking her daughter to Swift’s Eras Tour.
“I liked her music, but I was never like a huge fan. But you go to her concert, and it was probably the best concert I’ve ever been to in my life. Just really entertaining. Then you read about her and how good she is to her crew, and she’s just something else,” she said.
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Some stores at the mall are offering a 13% discount — Swift’s favorite number — for customers who show their “Release Party of Showgirl” movie ticket.
“Right now, for Friday, we know that there are over 700 [movie tickets] sold, and that’s just for Friday. We’re expecting even more for Saturday and Sunday as the weekend really gets going and people can digest the album,” Gunderson added.
For more information on Taylor Swift Day, click here.