ORLANDO, Fla. – This week on “Black Men Sundays,” host Corie Murray interviews Neil Twa, CEO and co-founder of Voltage Holdings.
Twa said that building successful e-commerce brands is a matter of data-driven and multi-channel effort. While he would advise against some single-channel bet on Amazon, he would go on to suggest still using Amazon in other ways to your advantage.
“You recognize that Amazon is just a first-sales channel of a multi-channel opportunity you have as a business owner to expand out revenue-generating opportunities through additional channels like whatever that is — a platform, a sales channel, some other place which sales can reach customers — that as a sales channel, it is a great place for us to incubate products out to 49% of all e-commerce sales in America, which is done through Amazon," he said.
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Twa said that something he wants all of us to understand is that a true business-building experience in e-commerce is a holistic omnichannel business, not just a single channel, and what’s more is his tech-savvy advice on how to get some help handling all that.
”The growth of that channel really gets down to your alignment with customer demand, customer need, and customer intent. This is something that really has changed, Corie, in the last five years, and it’s a two-letter word that’s changing it. You probably heard of it. It’s called ‘AI,’ and with these AI systems and their ability to move data so much faster than we can comprehend through intelligence that is disseminating every millisecond the traffic and intent of that traffic, Amazon and other systems have adopted a lot of that technology from all of the decades of information they’ve stored that these AI systems are chewing on now," he said.
Hear the interview and more in Season 7, Episode 11 of “Black Men Sundays.”
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