NASCAR 'pleased' with $2B deal with International Speedway Purchase includes Daytona, Talladega speedways
DAYTONA BEACH, Fla. – NASCAR is calling its $2 billion deal with International Speedway Corp. a merger.
The stock car series says it is "pleased with the progress" the "merger agreement" represents. NASCAR pledged to grow the sport and deliver great racing to its fans.
NASCAR has struggled with declining attendance and TV viewership in recent years. It has made a number of changes to the actual racing in hopes of drawing new fans.
ISC runs a dozen tracks across the country, from Daytona to Talladega in Alabama and Auto Club Speedway in California. It is one of two major companies that host NASCAR races along with Speedway Motorsports Inc.
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