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For television, NFL deal is likely a matter of survival
Read full article: For television, NFL deal is likely a matter of survivalFILE - In this Nov. 2, 2020, file photo, the NFL logo is displayed at midfield during an NFL football game between the Tampa Bay Buccaneers and the New York Giants in East Rutherford, N.J. (AP Photo/Adam Hunger, FIle)NEW YORK – The $113 billion deal to telecast NFL games through 2033 is head-swimmingly large — until you consider that the very survival of broadcast networks as we know them may depend upon it. NFL football accounts for 12 of the 20 most popular programs, including highlights packages. In 2000, when “ER” was the most popular program on television, football accounted for two of the top 20. AdThe economics are simple for broadcast networks: the bigger the audience, the more they can charge to run commercials.