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WEATHER ALERT

2 rip current statements in effect for Flagler, Coastal, Inland and Volusia, Coastal, Inland Regions

UZMA RAWN DOWLER

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Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

Read full article: Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom.

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From the field to the studio: Kershaw, Rizzo and Votto join NBC as MLB analysts

Read full article: From the field to the studio: Kershaw, Rizzo and Votto join NBC as MLB analysts

NBC has hired Clayton Kershaw, Anthony Rizzo and Joey Votto as analysts for its Major League Baseball broadcasts.

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Japanese artist Murakami lends artwork to exclusive MLB collaboration ahead of Tokyo Series

Read full article: Japanese artist Murakami lends artwork to exclusive MLB collaboration ahead of Tokyo Series

Takashi Murakami’s artwork has graced luxury goods from top fashion houses and album covers of superstar musicians.