Kids’ toothpastes, brushes experts love and why

What’s important to have in that toothpaste? Should it include fluoride, as is recommended for adults? And what about all of those chemicals in the ingredients list—do any of them raise concerns, either for your child’s health or for the environment? To answer these and other questions, Consumer Reports partnered with Made Safe, a nonprofit organization that screens products for safety and sustainability, to evaluate the ingredients in 10 children’s toothpaste, and we consulted with pediatric dental experts and reviewed the most recent advice from the ADA.