ORLANDO, Fla. – A special Monster Jam fan event was held in Orlando to celebrate the partnership between Briggs Equipment and JCB with their signature monster truck, the Digatron.
Rocky Johnson, branch manager in Orlando, said the event was a “customer appreciation day” to kick off the excitement for Monster Jam this weekend.
“This is our first kind of customer appreciation day. So we invited everybody to come out, celebrate with us. Get ready for Monster Jam this weekend,” Johnson said.
The Digatron truck, modeled after JCB’s heavy equipment, was a highlight of the event.
Johnson explained, “It’s modeled after one of our pieces of heavy machinery. Hence the name Digatron. And, it’s got probably the best following out there. As well as one of the best drivers, on the tour.”
Driver Tristan England, who pilots the Digatron, described the truck’s name as “kind of, like, ferocious, almost.”
“We really want to be intimidating when we come out here, but we want to be the slickest coming out of the trailer so we look the best,” England said.
England acknowledged the challenge of competing against iconic trucks like Grave Digger, whose name has been around for more than 40 years.
“It’s my job. They hired me, the little guy out of Texas, to come and stomp his name down in the ground and dig it up,” he said.
“We’ve got plenty of equipment to put it in there. We’ve got scoops that pick up everybody that falls down on the track out there on the dirt. So it’s actually a JCB 427 loader that’ll pick up our trucks and rock ’em right back up,” he explained.
England spoke about the next generation of Monster Jam drivers and the sport’s evolution.
“The second-generation drivers are going crazy. 2026 is going to be next level,” he said.
He also highlighted the family-oriented nature of both Monster Jam’s Feld Entertainment and JCB.
“I’m all about family. I cannot stop talking about my beautiful wife and my amazing six-year-old son, Crash,” England said. “But I’m ready to grow that family a little more. We’re talking about having one more kid so we can have more racers out on this dirt for Monster Jam, and grow this sport to what it needs to be.”
The event included autograph signings by England, who promised fans he would “give them everything I got when I hit that track” during Monster Jam this weekend.