🍰The Cheesecake Factory celebrates National Cheesecake Day with half-price slices — and a new brownie-toffee flavor

ORLANDO, Fla. – The Cheesecake Factory is celebrating National Cheesecake Day on Thursday, July 30, with a sweet deal: any slice of cheesecake is half price for dine-in guests.

The offer applies to any of the restaurant’s more than 30 cheesecake flavors, but there are a few rules. It’s dine-in only, limited to one slice per guest, and each guest must be present to redeem the discount.

New flavor debut: Brownie Crunch Choc-a-Lot Cheesecake

National Cheesecake Day also brings a brand-new menu addition: Brownie Crunch Choc-a-Lot Cheesecake.

The limited-time debut features creamy milk and white chocolate marbled cheesecake served on top of a rich, crunchy toffee brownie, according to the company.

“The Cheesecake Factory is very pleased to commemorate National Cheesecake Day with the introduction of our Brownie Crunch Choc-a-Lot Cheesecake,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated. “Every year, our Bakery team works to create a very special cheesecake for National Cheesecake Day, and I think they’ve outdone themselves with this year’s flavor.”

Giving back: Supporting Feeding America

The new cheesecake is also tied to a cause.

For every slice of Brownie Crunch Choc-a-Lot Cheesecake sold through July 29, 2027, The Cheesecake Factory said it will donate 25 cents to Feeding America, the nation’s largest hunger-relief organization, which works through a network of food banks.

The company said it has donated more than $7 million to Feeding America since 2008 through the sale of specially designated cheesecakes.

In the studio: A dessert-inspired, at-home recipe

To help celebrate the day, The Cheesecake Factory stopped by our studio with a cooking demonstration featuring a simplified, at-home dessert inspired by one of its indulgent menu creations: a Heath Bar Brownie Cheesecake Sundae. You can watch the full demonstration in the player above.

The idea: take familiar, easy-to-find ingredients and build a layered sundae that nods to the chain’s signature rich flavors — brownie, cheesecake-style creaminess and crunchy candy topping — without requiring professional baking skills.

You make your own Heath Bar Brownie Cheesecake Sundae by following the recipe below.

Heath Bar Brownie Cheesecake Sundaes

Ingredients

Heath Bar Toffee Streusel

• 1-1/4 cup All Purpose Flour
• 1/2 cup packed Light Brown Sugar
• 1/4 cup Granulated Sugar
• 1/4 tsp. Salt
• 1/2 cup Unsalted Butter, melted & cooled
• 1/2 cup Heath Bar Toffee pieces

Fudge Brownie

• 4 oz. Unsweetened Chocolate, chopped
• 4 oz. Unsalted Butter
• 1-1/4 cup Granulated Sugar
• 1 tsp. Vanilla
• 1/4 tsp. Salt
• 2 ea. Eggs, Large
• 1/2 cup All Purpose Flour
• 2 oz. Milk Chocolate Chips
• 2 oz. Heath Bar Toffee pieces

Heath Bar Brownie Cheesecake Sundaes

• Brownies topped with Heath Bar Streusel (see recipe above)
• Deeply Chilled Cheesecake Slices (we recommend Original)
• Chocolate Sauce Caramel
• Whipped Cream
• Maraschino Cherries
• Heath Bar Bits/ Brickle

Directions

Heath Bar Toffee Streusel

1. In a medium bowl, combine the Flour, Sugars, and Salt.
2. Pour in the melted, cooled Butter and stir with a fork until large clumps form and no dry flour remains.
3. Stir in Toffee pieces. 

Fudge Brownie

1. Preheat oven to 350 degrees.
2. Prepare 8x8 baking pan.
3. Melt Chocolate and Butter in microwave until smooth, stirring often.
4. Remove from microwave, stir in Sugar, Vanilla and Salt.
5. Add Eggs one at a time, stirring thoroughly.
6. Stir in Flour and beat with spoon or rubber spatula for a minute or two until smooth and glossy.
7. Stir in Chocolate Chips and Toffee pieces.
8. Scrape batter into prepared pan and smooth to even it.
9. Sprinkle the prepared Streusel evenly over the top of the brownie.
10. Bake for 30 - 35 minutes. A toothpick inserted in the center should come out with some thick gooey batter clinging to it.
11. Allow to cool to room temperature before cutting.

Heath Bar Brownie Cheesecake Sundaes

1. Cut Brownies into rectangles and then into triangles.
2. Using an ice cream scoop, portion a deeply chilled slice of Cheesecake into two scoops. Place the smaller scoop in the bottom of a glass sundae dish.
3. Place two Brownies triangles in glass sundae dish on either side of the scoop of cheesecake with the Heath Bar Streusel facing out.
4. Place the remaining scoop of Cheesecake on top of the first scoop.
5. Top Cheesecake with chocolate sauce and caramel.
6. Garnish with whipped cream, cherry, & Heath Bar Bits - and enjoy!