Franky Dejesus Velazquez, 50, of Orlando, Florida, was known as "Jimmy" to his friends.
A native of San Juan, Puerto Rico, he worked as a visual merchandiser for Forever 21 designing displays for the Orlando clothing store.
Velazquez studied at Inter American University in Puerto Rico and graduated from Josefina Barcelo High School in there, according to his Facebook page.
Among family and friends in Puerto Rico, Velazquez was known for Jibaro folk dancing, according to his sister, Sheila De Jesus. "He was a very loved person."
"I still can't accept it," Sheila De Jesus wrote on Facebook in Spanish two days after her brother's death.
Friend Blanca Rivera remembers him as happy and outgoing, though she said, he could be shy too. The two met in Puerto Rico in 2005.
"We didn't have to talk every day. However, knowing Jimmy, it didn't matter how long it's been you have not talked to him, we were able to hit it off like it was yesterday," Rivera said. "Jimmy was and will be in each of our hearts. Bad friends come and go. Jimmy always stayed."