Kohl’s is getting a makeover.
The company said it’s not going to be a department store anymore and instead add Sephora mini-shops to about 75% of its U.S. stores.
It also said it will open 100 new locations that’ll be about half the size of what they are now with more of a focus on fitness, athleisure, and jeans.
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The company said it’s also going to bump up its popular Kohl’s cash rewards and shake up its online strategies.
Of course, Kohl’s is just one of a number of department stores that’s taken a hit over the past few years.
But will it work? Well, it seems Wall Street isn’t convinced.
Shares tumbled 13% Monday and were flat in Tuesday morning trading. But Kohl’s isn’t listening to calls for a spinoff or a buyout, opting instead for reinvention.