Kohl’s says it’s no longer a department store

100 new locations will be half the size of current stores

An empty parking outside a closed Kohl's store is shown in Indianapolis, Thursday, April 2, 2020. Kohls is fighting back against an investor groups efforts to take control of the department store chain's board, arguing that it would derail its progress and momentum. The response, issued Monday, Feb. 22, 2021 comes after the investor group said it had nominated nine members for Kohl's board of directors as it looks to boost the company's stock and its financial performance. The group owns a 9.5% stake in Kohl's. (AP Photo/Michael Conroy, file) (Michael Conroy, Copyright 2020 The Associated Press. All rights reserved.)

Kohl’s is getting a makeover.

The company said it’s not going to be a department store anymore and instead add Sephora mini-shops to about 75% of its U.S. stores.

It also said it will open 100 new locations that’ll be about half the size of what they are now with more of a focus on fitness, athleisure, and jeans.

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The company said it’s also going to bump up its popular Kohl’s cash rewards and shake up its online strategies.

Of course, Kohl’s is just one of a number of department stores that’s taken a hit over the past few years.

But will it work? Well, it seems Wall Street isn’t convinced.

Shares tumbled 13% Monday and were flat in Tuesday morning trading. But Kohl’s isn’t listening to calls for a spinoff or a buyout, opting instead for reinvention.