Disney rolls out new merchandise collections ahead of 50th anniversary

Now available at Disney Springs, theme parks

New 50th anniversary merchandise available at Disney Springs
New 50th anniversary merchandise available at Disney Springs (McReynolds)

BAY LAKE, Fla. – Walt Disney World unveiled more of its 50th anniversary merchandise this week.

Guests are now able to purchase items that are part of the “Disney Castle Collection” and “Celebration Collection.”

Disney first talked about the new merchandise in August, saying merchandise would be debuting throughout October and November, rolling out in phases.

The Celebration Collection includes a wide-ranging assortment of commemorative merchandise for the whole family.

New merchandise available at Walt Disney World (Disney)

Disney said the collection will be perfect for mixing and matching and would feature accessories by Dooney and Bourke, festive headwear, coordinating mommy-and-me ensembles, fashionable T-shirts and collectable 50th anniversary character plush.

Drawing inspiration from the iconic Cinderella Castle in Magic Kingdom Park, the Disney Castle collection features everything from collectibles, like ornaments and charms, to castle-inspired attire and a light-up 50th anniversary-edition Minnie Mouse ear headband.

Celebration Collection coming to Walt Disney World (Disney Parks Blog)

Items in the collection are inspired by the castle’s royal EARidescent makeover, created just for the celebration.

Guests can find the merchandise inside Magic Kingdom’s Emporium Shop and at The World of Disney at Disney Springs.

New merchandise available at Magic Kingdom (McReynolds)

Other items available include spirit jerseys, bags, pins, Mickey and Minnie mouse ears, hats, cups, bags, frames and more.

Disney announced on Tuesday that the retro-themed designs of the Vault collection will soon take over the Main Street Cinema.

The Vault collection includes classic opening-day favorites, such as the original Walt Disney World Mickey Mouse ear hat design, throwback T-shirt styles and nostalgic accessories.

The Vault Collection coming to Magic Kingdom (Disney Parks Blog)

“It will be filled with vintage photos, colors and details, including photo-worthy backdrops and props inspired by beloved attractions from Walt Disney World Resort history,” Disney officials explained.

The Vault Collection is also heading to Disney Springs Marketplace Co-Op. Disney said the shopping location will receive a special overlay inspired by the collection that will take guests back to 1971 from the moment they walk through the doors.

The Vault Collection coming to Disney Springs (Disney Parks Blog)

“Guests will have a unique opportunity to experience and engage in photo opportunities with vintage props, including carousel horses from the Prince Charming Regal Carrousel, replicas of the Orange Bird and the Tiki sculptures, as well as many more props and displays that tell stories from years past,” Disney explained on its blog.

Walt Disney World will celebrate its 50th anniversary on Oct. 1.

To all who come to this happy corner of ClickOrlando.com, welcome! Walt Disney World is counting down to its 50th Anniversary, and so are we. With 50 days until 50 years, we are taking a daily look back at the past, how Disney’s opening shaped Central Florida’s present and a peek at what’s in store for the future.

We’re also looking to hear your memories of Walt Disney World: What do you love? What do you miss? What are some of your magical moments? You can share them with us by sending us an email and we’ll post them for everyone to enjoy. Some might even be featured during our News 6 TV coverage of Walt Disney World’s 50th.

Visit ClickOrlando.com/Disney50.


About the Author:

Landon joined News 6 in 2017. He grew up in Southern Illinois and graduated from Southern Illinois University with a bachelors degree in TV and digital media. When he is not at work you can catch him at one of Orlando's theme parks or the beach. Before working at News 6 he worked for stations in Miami and Fort Myers.