ORLANDO, Fla. – ICON Park Orlando is set to become home to one of the world’s most innovative immersive art experiences.
Arte Museum, the internationally-acclaimed digital art exhibition created by Korean design firm d’strict, will open its first Florida location in 2027 on the new Universal Boulevard side of ICON Park, joining the Blue Man Group.
Currently attracting millions of visitors in cities like Las Vegas, New York, Dubai, and across South Korea, Arte Museum offers a floor-to-ceiling sensory journey. Every sight, sound, touch, taste, and scent is carefully crafted to immerse guests in an unforgettable artistic experience, a news release states.
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Since its launch, the eight global locations have welcomed over 10 million visitors, with the New York edition opening recently in Manhattan. The Las Vegas venue, a 30,000-square-foot space at 63 CityCenter, has become a must-see attraction and will inspire the Orlando location with new large-scale works designed specifically for Central Florida audiences.
Sean Lee, CEO of d’strict, expressed pride in bringing Arte Museum to Orlando.
“We invite guests to slow down, connect with nature in new ways, and enjoy an unforgettable sensory journey that bridges art, technology, and imagination,” Lee said.
Visitors to Arte Museum will explore immersive environments inspired by natural wonders such as towering waterfalls, glowing floral landscapes, tranquil forests, and aurora skies. These scenes come alive through projection mapping, interactive technology, enveloping soundscapes, and custom scents.
Each gallery encourages guests not just to observe but to become part of the art itself.
Chris Jaskiewicz, president and CEO of ICON Park, highlighted the uniqueness of Arte Museum in Orlando’s entertainment scene.
“This is more than an exhibit—it’s an experience that transforms how guests see, hear, feel, and even smell art,” Jaskiewicz said. “We’ve seen the positive feedback from guests in Las Vegas and are excited to add it here at ICON Park, complementing Blue Man Group and expanding our entertainment offerings on the Universal Boulevard side.”
The new Arte Museum location will open after a two-year buildout, occupying approximately 30,000 square feet. It will feature multiple immersive galleries with all-new works created especially for Central Florida audiences.
Arte Museum joins several other new tenants under construction at ICON Park, including Ripley’s Crazy Golf, Build-A-Bear’s largest international store, Blue Man Group’s new Orlando arena, Starbucks, and Sushi Saint.
Both ICON Park and 63 CityCenter in Las Vegas, where Arte Museum’s sister location operates, are owned by Flag Luxury Group and Torino Companies. These shared ownerships have helped establish both destinations as premier hubs for “retail-tainment,” featuring leading tenants like the Museum of Illusions and Arte Museum.