George Lois, icon of ads and magazine covers, dead at 91
NEW YORK — (AP) — George Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images of the 1960s and popularized such catchphrases and brand names as “I Want My MTV” and “Lean Cuisine.” He was 91. Lois' son, the photographer Luke Lois, said he died “peacefully” Friday at his home in Manhattan. His claims to developing the 1960s “I Want My Maypo” breakfast ads and to inspiring the creation of New York magazine have been widely contradicted. Yes!” But to read the words, you had to buy the magazine, and Lois’ covers launched countless conversations. In the mid-1970s, Lois was among the public figures who led efforts to free the boxer Rubin “Hurricane” Carter from prison.
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