New league attracts softball's best, gives power to players
Hayward is one of the 56 elite players signed to suit up when Athletes Unlimited launches the first of its professional women's sports leagues in late August. Athletes Unlimited gives players a big say in decisions the league makes, whether it's the uniform colors or TV deals. Theyre amazing athletes," said Jon Patricof, co-founder and CEO of Athletes Unlimited. A lot of what were trying to do is bring in onscreen graphics, miking up of players, Patricof said. A big point of emphasis for Athletes Unlimited is building the players brand.