How Ocean Spray is using its cranberries to push into wellness
Ocean Spray's cranberries are now being used for more than juice and the jellied cranberry sauce to accompany Thanksgiving turkey. The company, under the leadership of CEO Tom Hayes, is now pushing into wellness and functional beverages as it broadens its innovation. For example, in June, Ocean Spray began testing CarryOn in Colorado. Another line of herbal blended beverages, created under the new brand Atoka, was also the brainchild of the incubator. "What we've been doing at Ocean Spray is transitioning the company from just cranberry-centric to health and wellness consumer centric," said Hayes, who was chief executive of Tyson Foods until 2018.cnbc.com
Stevie Nicks joined TikTok so she could lace up her skates, sing ‘Dreams’ and drink some Ocean Spray
You might know him as TikTok star Doggface, who now famously posted the viral TikTok of him longboarding down the street listening to Fleetwood Mac’s 1977 hit “Dreams” while sipping out of a bottle of Ocean Spray cran-raspberry drink. Because of the TikTok, “Dreams” is up in the charts, Apodaca is releasing a Halloween costume based off the video, and Stevie Nicks has joined TikTok to upload her own version of the “Dreams” video. As many of us know, Nicks is a member of Fleetwood Mac and wrote and sings “Dreams.”It’s a song she wrote when she was breaking up with fellow Fleetwood Mac member Lindsey Buckingham. For any Nicks fan, it’s incredible to just hear a snippet of her singing “live.”Oh, and don’t forget about the bottle of Ocean Spray. You can see Nicks' video below.
Ocean Spray gifts truck to TikTok star who went viral for lip-synching Fleetwood Mac song and sipping juice
Ocean Spray gave away a truck to a man whose TikTok post went viral as he sipped juice and lip-synched to a Fleetwood Mac song while riding a skateboard. Representatives from Ocean Spray and a local Nissan dealership surprised Apodaca at his RV in Idaho on Tuesday. Ocean Spray CEO Tom Hayes said in a statement to CBS News that Apodaca has brought "joy" in a challenging year. Apodaca, who goes by 420doggface208, thanked Ocean Spray and filmed a new TikTok video in his truck. Fleetwood Mac co-founder Mick Fleetwood posted his own version earlier this week and told Apodaca he wants to make a video with him.cbsnews.com