Opening late summer 2026, guests can expect character encounters, studio-themed departments, and hands-on drawing sessions at a new Walt Disney World attraction.

Guests gathered at Magic Kingdom on Tuesday night to witness the premiere of the all-new Frozen Holiday castle stage show, "Frozen Holiday Surprise."

"Frozen Summer Live" -- a character-driven procession down the park's Hollywood Boulevard with Anna, Elsa and Kristoff -- will run through Sept. 1, each day at 11 a.m. There's also a new sing-along show, a dance party, "Frozen"-themed fireworks, a polar playground, ice skating rink and ice carving demonstrations. "Frozen" tells the story of how Anna and Elsa overcome Elsa's terrible power to turn everything into ice and snow. The park is offering a VIP package deal for Frozen fun at $59 for adults and $34 for kids on top of regular park admission. The deal includes reserved viewing for special events and a VIP dessert party before the fireworks.