Soccer, basketball and football are the future of sports for Generation Alpha, survey finds
U.S. professional football and basketball have a future, baseball needs help and global soccer, including Major League Soccer, is quickly rising among a new generation, according to a new survey. Morning Consult spoke to Generation Alpha parents (those born after 2013) and compared the results with to a Gen Z (ages 13 to 23) survey last year. As this first generation of U.S.-born soccer fanatics has kids, they may push them in that direction," Silverman said. The study found 53% of Gen Z identified as sports fans, down from the previous generation, Millennials, who polled at 69% for that topic. "I would say I wouldn't expect to see a drop off, which is good news because there was a drop-off between Millennials and Gen Z," Silverman said.cnbc.com
Philly claims Supporters' Shield on final day of MLS season
(AP Photo/Rick Bowmer)The path to the MLS Cup will go through Philadelphia after the Union wrapped up the Supporters’ Shield and top seed for the Eastern Conference playoffs on the final day of the MLS regular season on Sunday. The snowy victory for Kansas City was part of a wild final day in the Western Conference, with late goals in Los Angeles and Houston shuffling the playoff bracket. LAFC's reward is a trip to defending MLS Cup champion Seattle in a rematch of last year's Western Conference final won by the Sounders on the road. Only Philadelphia and Toronto had a chance to lay claim to the regular-season title entering the final day of the season. The Eastern Conference had a logjam at the bottom of the standings, and the final day ended with both expansion teams claiming playoff spots.