Super Bowl ads went for light humor. Not all succeeded
This photo provided by Cadillac shows a scene from Cadillac's 2021 Super Bowl NFL football spot. They aimed to connect to the estimated 100 million viewers who tune in to the Super Bowl broadcast each year. Perhaps the most striking effect: Virtually none of the ads featured people in masks, a public-health priority but also a grim reminder of the ongoing pandemic. AIMING TO ENTERTAINIn an effort to be light, advertisers stuffed -- and sometimes overstuffed โ their ads with celebrities. โI like Springsteen and heartwarming ads like this generally, but this one feels too forced given the current political climate,โ he said.
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. Other veteran Super Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out the game altogether. These big-brand absences are just one more way Super Bowl LV will look very different from previous years. And Super Bowl parties will be more likely to be smaller affairs with pods or families. โThe Super Bowl is the most popular sports event, aside from the World Cup, that anybody is going to see," added Dartmouth's Argenti.