30 is the new 35: How Ormond Beach businesses are urging drivers to slow down

Downtown Ormond Beach businesses are taking matters into their own hands after drivers continue to ignore a reduced speed limit on Granada Boulevard — nearly a year after the change took effect. Florida Department of Transportation recently made physical changes to the road, adding new crosswalks, bike lanes and narrower travel lanes with the goal of making the area slower and safer for pedestrians. The speed limit between U.S. 1 and A1A was also lowered to 30 mph. But many drivers — and even some residents — still don’t know the limit changed. News 6's Molly Reed explains.