You'll still be able to taste the rainbow, but for the month of June, Skittles is dropping the rainbow all in support of the LGBTQ+ community.
June is Pride month, during that time Skittles will sell these limited-edition Pride packs featuring a colorless design with colorless candies inside.
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Kind of counter-intuitive for Pride month, which is typically filled with rainbows, a symbol of gay pride.
Skittles says it's replacing the rainbow with "much-needed conversations about the LGBTQ+ community and a visible stand of solidarity."
The bags read "only one rainbow matters during Pride."
Skittles says the “give the rainbow” campaign will support GLAAD, giving the advocacy group $1 per pack purchased up to $100,000.
During PRIDE only #OneRainbow matters. That’s why we have given up our rainbow to show support for the LGBTQ+ community! For every SKITTLES Pride Pack sold we are donating $1 to @glaad.🌈 pic.twitter.com/mecpWaVhzA
— SKITTLES (@Skittles) May 20, 2020