ORLANDO, Fla. – Every year on April 7, Orlando claims its area code — and its local businesses.
On Tuesday, The City Beautiful is marking 407 Day with special deals at local businesses across the city, from coffee shops and boutiques to food trucks.
The annual celebration started during the COVID-19 pandemic as a way to highlight everything local. It has since grown into a community tradition centered on supporting small businesses and showing off city pride.
Shops and restaurants throughout Orlando are offering discounts and promotions to draw residents out and into their favorite local spots.
The event covers a wide range of businesses — whether it’s a neighborhood coffee shop, a small boutique, or a go-to food truck, the message is the same: today is about celebrating Orlando.
407 guide
There’s no shortage of ways to celebrate 407 Day across the metro area.
Here are some staples to consider:
Eat
Central Florida’s food scene continues to grow, and food halls are leading the charge.
From East End Market and A La Cart in Orlando to Henry’s Depot in Sanford, these hubs give local entrepreneurs a chance to serve gourmet food and drinks — and some have even expanded into brick-and-mortar restaurants.
For daily food coverage, visit News 6’s Florida Foodie page.
Play
Lake Eola’s iconic swan boats are a classic Orlando experience. Rentals run $15 for 30 minutes, hold up to five people, and a wheelchair-accessible boat is available.
Nature lovers can cool off at Wekiwa Springs State Park in Apopka, where spring waters stay a constant 72 degrees year-round. Nearby, Rock Springs at Kelly Park offers a natural lazy river perfect for tubing and snorkeling.
For a bigger adventure, ecotours by airboat, kayak, or paddleboard offer close-up views of alligators, manatees, and other Florida wildlife across Orange, Osceola, and Seminole counties.
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The arts scene also has plenty to offer. Orlando Shakes, Dr. Phillips Center, Orlando Ballet, and Winter Park Playhouse are just a few of the local venues worth a visit.
Shop
After eating and exploring, support local businesses. East End Market features local shops alongside its food vendors. Adjectives Market, with five Orlando-area locations, carries furniture, home décor, and unique gifts.
Park Avenue in Winter Park blends dining, entertainment, and boutique shopping in one walkable stretch.
PinIt!
News 6 wants to see how you celebrate 407 Day, and you can share your photos and videos with all of Central Florida. There are several channels, including “Florida Foodie”.