Drive ‘em nuts: Planters hires drivers for iconic NUTmobile

The ‘Peanutter’ position is a full-time, paid, one-year job opportunity

Planters NUTmobile. (Planters)

ORLANDO, Fla. – Believe it or nut, Hormel Foods – the maker of the Planters brand – announced they are seeking college graduates for a “once-in-a-lifetime job opportunity” driving Mr. Peanut across the county in the company’s NUTmobile.

Hormel posted the announcement on its website and Mr. Peanut Twitter, Instagram and Facebook accounts.

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The makers of the Planters brand said they are looking for three “Peanutters” to chauffeur Mr. Peanut from coast to coast in the a 26-foot-long peanut on wheels, while “shellebrating” the communities they visit.

“Since bringing the Planters brand into the Hormel Foods family in 2021, we’ve been looking forward to carrying on the tradition of hiring Peanutters to represent the Planters brand across the country,” said Yemi Gilland, associate brand manager for the Planters brand. “This is our second class of Peanutters, and we are excited to keep the NUTmobile rolling along throughout the United States as we visit our fans in their hometowns.”

The Peanutter position is a full-time, paid, one-year job opportunity from June 2023 through June 2024. The nuts and bolts of the job include:

  • Representing the Planters brand in media interviews and appearances with local radio, television and digital publications.
  • Delighting fans across the country at local community events.
  • Engaging in consumer interactions and ensuring all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle and Mr. Peanut.
  • Joining in volunteer projects to work alongside and recognize people who give back to their communities in a big way.
  • College graduate with a bachelor’s degree, preferably in communications, marketing, advertising, public relations or a related field.
  • Desire to travel, an appetite for adventure and proficiency in nut puns is a must.
  • A resume, cover letter and short video describing why you would make the perfect Peanutter submitted by Tuesday, Feb. 14.

To learn more and apply, crack open your resume, visit and butter up those interviewers.

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About the Author:

Jacob joined in 2022. He spent 19 years at the Orlando Sentinel, mostly as a photojournalist and video journalist, before joining Spectrum News 13 as a web editor and digital journalist in 2021.