Buc-ee’s and a strange Orlando-area business have now settled after a lawsuit was filed last year over “knockoff” beaver merchandise, according to court records obtained by News 6. (Public Record)
Buc-ee’s accused Prometheus Esoterica — an Orlando-area oddities shop — of using Buc-ee’s branding on merchandise, including the well-known beaver logo, in a way that could mislead customers about an affiliation.
What the settlement document says (key points)
The parties stipulated in the filing that:
Buc-ee’s has long used the BUC-EE’S mark and beaver logo and has grown to 50+ stores across several states, including Florida.
Prometheus Esoterica sold items (including t-shirts and decals) featuring the beaver logo, both online and in-store, with prior knowledge of Buc-ee’s marks.
Examples provided in the lawsuit of merchandise that Prometheus Esoterica reportedly advertised featuring the Buc-ee's beaver logo (Public Record)
The document characterizes the conduct as trademark violations, including infringement/counterfeiting and related claims.
What Prometheus Esoterica is now barred from doing
The injunction permanently prohibits the defendant from:
Using Buc-ee’s trademarks (or anything confusingly similar) on merchandise or otherwise
Assisting others in using the marks or attempting to evade the order through business or entity changes
What happens next (compliance + enforcement)
Under the settlement, the defendant must:
Destroy all items and materials bearing the marks and remove related postings or ads.
File a sworn compliance report within 30 days.
Each side covers its own fees, but violations can trigger additional enforcement—including potential attorneys’ fees and contempt proceedings.
