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Holidays hit early 🎃🎄

Main Street U.S.A. seen in August 2026 is decorated with fall decorations. (Disney Parks)

I live for holiday decorations at theme parks — and this year, Central Florida’s giants are delivering earlier than ever.

Greetings, In the Loop subscribers, it’s Haley.

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Mickey’s Not-So-Scary Halloween Party kicks off Friday, bringing the earliest start in the event’s history — running select nights through Oct. 31.

Click here for a roundup of the highlights.

Christmas in The Wizarding World of Harry Potter (Universal Orlando Resort)

Not to be outdone, Universal Orlando Resort announced this week it’s launching its destination-wide holiday celebration earlier than years past, bringing Christmas to Epic Universe, Universal Studios Florida, and Islands of Adventure.

Parks pop 💸

FILE - In this Nov. 13, 2019 file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass. (AP Photo/Steven Senne, File) (Copyright 2019 The Associated Press. All rights reserved)

Walt Disney World’s summer promotions and new attractions paid off, drawing in crowds and cash.

Overall, domestic Disney parks delivered big this quarter, drawing more American visitors and passholders even as overseas tourism to the U.S. continued to cool.

Click here for a full report on the earnings.


SeaWorld Orlando

Familiar promotion 🐬

Brad Gilmour has been named the president of SeaWorld Orlando, Discovery Cove and Aquatica Orlando. (SeaWorld Orlando)

SeaWorld Orlando has a new leader — Brad Gilmour, a familiar face who was already serving as the president of Discovery Cove and Aquatica, is taking the helm as president of all three Orlando parks.

Previous conversations with Gilmour at past events left a strong impression. He appears engaged, attentive and genuinely invested in guest feedback.

ICON Park

Fins & Flights 🍺

Summer of Sharks happening at Sea LIFE Orlando July 23 - August 27 (Sea LIFE Orlando)

SEA LIFE Orlando Aquarium is taking date night to the deep end.

Fins & Flights is an adults-only evening of craft beer tastings and up-close encounters with some of the ocean’s most fascinating creatures.

Click here for tickets and more information.


If you’re taking in fall theme park decorations around Central Florida, don’t forget our PinIt! page. There is an In The Loop channel.

As always, keep me in the loop through my email or reach out to me on X or Instagram.

See you next week!

- Haley