Pop-Tarts Bowl? Yes, it’s a real football game that will be played in Orlando

Game to be held Dec. 28 at Camping World Stadium

Camping World Stadium

Pop-Tarts and college football go together ... perfectly!

The Pop-Tarts Bowl, organized by Florida Citrus Sports, will be held in December at Camping World Stadium in Orlando.

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The game, which will kickoff at 5:45 p.m. on Dec. 28 and be broadcast on ESPN, will feature teams from the Atlantic Coast and Big 12 conferences

“Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” said Heidi Ray, senior director of marketing for Pop-Tarts. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports.”

Most recently, the game was known as the Cheez-It Bowl.

“We’re excited to partner with Pop-Tarts and look forward to welcoming another one of America’s most beloved brands to Orlando,” Florida Citrus Sports CEO Steve Hogan said.

Cheez-It will remain the sponsor of the Citrus Bowl, also organized by Florida Citrus Sports and held at Camping World Stadium.

The 78th Cheez-It Citrus Bowl will kick off at 1 p.m. on New Year’s Day and will air on ABC.