UCF and Universal Creative launch ‘Creative Lab’

Immersive learning experience available spring 2023

UCF and Universal Creative Launch ‘Creative Lab’ to Bring Immersive Design Learning to Next Generation of Creators (Universal Orlando)

ORLANDO, Fla. – Universal Creative is teaming up with the University of Central Florida to launch “Creative Lab,” a unique and immersive learning experience for students.

Beginning spring 2023, students will be given the chance to meet current Universal Creative show producers, creative directors, engineers, operations executives and other professionals who take them through the process of creating world-class themed entertainment.

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Students will also learn about ride design, production pipeline, guest experience, operations and more from esteemed current industry professionals. Furthering the excitement of the program, class time will be split both on campus and in areas of Universal Orlando Resort and Universal Creative locations.

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“People love the energy and thrill of experiencing epic stories and exhilarating adventures and Universal is an incredible place to build a career,” said Mike Hightower, president, Universal Creative. “The Creative Lab with UCF gives students immersive, hands-on, real-world experience through instruction from our talented team. This kind of learning is great for UCF students, great for our theme parks and entertainment, and great for Universal Creative as we help grow and inspire the next generation of creators.”

The three-credit classes will be offered through the Themed Experience program in the College of Arts and Humanities. The program began in 2019 and was started to meet the growing demand for creating experiences across the tourism, hospitality and events industry in Orlando and beyond.

“Orlando is the international hub of the themed entertainment industry,” said Peter Weishar, founding director of UCF’s Themed Experience program. “World-leading organizations, like Universal Creative, are right here at our doorstep. We know our students need first-hand knowledge of the cutting-edge innovation and industry-best practices to become the next generation of themed entertainment. We are grateful Universal Creative shares that vision.”

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The first class will be offered to graduate students enrolled in UCF’s Themed Experience program. A second class will take place in Summer 2023 and will be open to graduate and upperclass students from any accredited college or university.

Click here for more information on the program.

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About the Author:

Landon joined News 6 in 2017. He grew up in Southern Illinois and graduated from Southern Illinois University with a bachelors degree in TV and digital media. When he is not at work you can catch him at one of Orlando's theme parks or the beach. Before working at News 6 he worked for stations in Miami and Fort Myers.