ORLANDO, Fla. – Universal Destinations & Experiences and the University of Central Florida are going all in on the future of themed entertainment.
The two Orlando powerhouses announced the launch of the Universal School of Experience Leadership and Innovation, a first-of-its-kind program designed to train the next generation of immersive experience leaders.
Backed by a $10 million investment, the new school is housed within UCF’s Rosen College of Hospitality Management. It pairs hospitality leadership, immersive storytelling and advanced technology with the college’s existing School of Hospitality Leadership in a first-of-its-kind dual-school model.
“The Universal School of Experience Leadership and Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow’s leaders in themed entertainment and immersive experiences,” said Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences.
The partnership also introduces a new Hospitality Technology Lab — a hands-on research space where students, UCF faculty, Universal professionals and industry stakeholders will collaborate on emerging tech, including service robotics, AR and VR simulation, AI and digital twins.
The announcement deepens a relationship more than 20 years in the making. Rosen College has long served as a key talent pipeline for Universal, with thousands of graduates contributing across its parks and operations. UCF’s themed experience program has also played a direct role in preparing the workforce behind Epic Universe, producing graduates who go on to become show set designers, art directors, producers, and creative directors.
“UCF was built to power what’s next for our students, for industry, and for the State of Florida,” said UCF President Alexander N. Cartwright. “This collaboration with Universal Destinations & Experiences represents our mission at its best, creating an environment where students are learning in direct connection with the people and ideas shaping the future of immersive experiences.”
Universal is also UCF’s first entertainment-sector Pegasus Partner and the first to enter a master research agreement with the university — unlocking new opportunities for applied research and workforce development at scale.