Does your baby have what it takes to be the 2022 Gerber baby?
Parents can now submit photos of their smiling infants in the 2022 photo search.
The winner will earn the title of “Spokesbaby” and “Chief Growing Officer.”
He or she will be featured on the baby food company’s social media channels and in its ad campaigns throughout the year. They will also get a $25,000 prize.
For the first time this year, Gerber will match the prize with a $25,000 donation to the March of Dimes’ maternal and infant health programs.
Gerber says an irresistible giggle is strongly preferred, in addition to an undeniable lovable personality.
Parents and guardians of kids up to four years old can submit photos and videos of them smiling and giggling to Gerber’s portal before Friday.