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Universal Orlando Resort’s Passholder Appreciation Days returns with exclusive perks, discounts

Event runs Aug. 15 through Sept. 30

Universal Orlando Passholder Appreciation Days 2026 runs Aug. 15 through Sept. 30. (Universal Orlando)

ORLANDO, Fla. Universal Orlando Resort is rolling out the red carpet for its most loyal fans.

Passholder Appreciation Days returns Aug. 15 through Sept. 30, offering Annual and Seasonal Passholders six weeks of exclusive perks, discounts and special experiences across the resort.

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Kicking off the celebration are Passholder Nights presented by Coca-Cola, a free, after-hours event at Universal Studios Florida on Aug. 15 and 16. Passholders can enjoy select attractions, a DJ dance party, character meet-and-greets and a special magnet giveaway.

Throughout the six weeks, Passholders can take advantage of discounts on Universal Express Passes, merchandise, Volcano Bay cabanas and more. A $15 merchandise credit is available when spending $100 or more at select locations.

Exclusive limited-time food offerings are available across the resort, from the Prosciutto & Arugula Pizza at Louie’s Italian Restaurant to the Rocky Road Donut at Voodoo Doughnut. Hotel savings of up to 40% Sunday through Thursday are also available at select Universal Orlando properties.

For more information on this year’s Passholder Appreciation Days, click here.