ICON Park pauses new game on The Wheel in Orlando that allowed riders to shoot at targets

ICON Park released statement on redesign of feature

Critics of Icon Park's new shooting game are calling it "insensitive"

ORLANDO, Fla. – ICON Park in Orlando is pausing a new game on The Wheel and redesigning it after receiving comments it was “insensitive,” according to the park.

The ICON Park game allowed guests to use toy guns to shoot at targets set up around the park. The Bullseye Blast game encouraged guests to scan the rooftops for “50 strategically pre-selected targets with varying degrees of difficulty” during the 18-minute ride, according to a news release.

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On Saturday, ICON Park released a statement on the game being paused.

An employee at the attraction told News 6 reporter Carolina Cardona on Friday that the game has been in operation “for a few weeks.”

“Each of the custom-made blasters has a scope on it, allowing the players to view an infrared beam and assist them when aiming at the targets. The score is displayed on the side of the blaster and targets flash off and on to confirm a hit,” the release reads.

The park boasted the game is the first of its kind for an observation wheel. The news release said the game was developed exclusively for The Wheel.

Riders can take part in the Bullseye Blast game on The Wheel at ICON Park (ICON Park)

The game was available for an additional $5.95, according to the release.

The photo above showing two people holding the toy guns was part of a media release, but the photo is no longer available in the press kit. It’s not known why the picture was removed.

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About the Author:

Thomas Mates is a digital storyteller for News 6 and ClickOrlando.com. He also produces the podcast Florida Foodie. Thomas is originally from Northeastern Pennsylvania and worked in Portland, Oregon before moving to Central Florida in August 2018. He graduated from Temple University with a degree in Journalism in 2010.