SMALL BUSINESS SATURDAY

Small Business Saturday is a big day for local shops and owners are hoping for large sales.

A CNBC|Momentive Small Business Survey for Small Business Saturday shows how high prices and low inventory are influencing consumer holiday shopping plans.

Small Business Saturday A survey released by LendingTree found that 49% of Americans plan to shop small on Small Business Saturday on Saturday, Nov. 27, 2021. (supersizer/iStock, File)Just under 50% of Americans plan to shop small for Small Business Saturday this year, according to a survey released by LendingTree. It showed that nearly two-thirds of American shoppers – 63% – feel more loyal to small businesses amid the ongoing coronavirus pandemic. Since 2011, the event has been sponsored by the Small Business Administration. Consumers looking to shop small on Saturday can find independent businesses through American Express’s Shop Small Map.

While thousands hit the big stores for Black Friday, local shop owners are hoping the crowds will turn out for Small Business Saturday.

Many independent small businesses are still struggling to recover from the pandemic. Here's how shoppers can support them this holiday season.

Shoppers are not excited to shop across Black Friday, Small Business Saturday, and Cyber Monday this holiday season as factors like inventory and pricing weigh.

This year, more business groups are going into Small Business Saturday as a unified force.

After a year of pandemic woes, small businesses are hoping to make a good money on Small Business Saturday.

SANFORD, Fla. – For the first time, a popular stretch of downtown Sanford allowed shoppers to walk around with open containers as part of an event promoting Small Business Saturday. Christina Hollerbach serves as the President of Sanford Main Street and is also the CEO of Hollerbach’s Willow Street Cafe on East 1st Street. Hollerbach told News 6 she’s optimistic Sanford won’t repeat Orlando’s mistakes. “Probably the biggest [Small Business Saturday] yet,” he said. Seminole County and Sanford have been primed for an open container [event] for quite some time.”To learn more about Sanford’s Small Business Saturday, click here.

LEESBURG, Fla. – In downtown Leesburg, instead of Black Friday, they’re calling it Plaid Friday, encouraging people to shop local. “It’s been quieter, but we still have customers that are faithful,” said Dell Ross, owner of Doggibags Boutique. [TRENDING: Trump says he will leave if ... | Tropics still bubblin’ | Disney to lay off thousands more workers]Doggibags Boutique has been in downtown Leesburg for nearly 40 years. Leesburg is encouraging people to shop local through the "Plaid Friday" event. (WKMG 2020)Outside her shop, vendors are setting up for the Christmas Stroll event with live music and activities.

A stretch of stores along the base of Munjoy Hill had open signs out and were ready for business as part of small business Saturday, November 28, 2015. This could be foreboding news for small business owners who are counting on holiday sales to recoup sagging revenues. While shoppers may be curbing spending in 2020, the CNBC/SurveyMonkey survey revealed that 30% of shoppers plan to patronize a small business on Small Business Saturday. Strategies in the Covid economyConsidering the many challenges small business owners face, experts give tips on how they can drive sales during this key shopping day. Gary Huether Jr., president and CEO, Arooga's Grille House & Sports Bar hopes Small Business Saturday sales will boost revenues.

That’s why small businesses still open hope to survive the end of year by getting a big boost during Small Business Saturday. Small Business Saturday is celebrated nationwide to encourage supporting small businesses after Black Friday. Small Business owners, like Tina Butler of Driftwood Market in Winter Garden, said it’s usually one of the biggest days of the year. For free, it connects small business owners with ambassadors and exports in all the available grants and resources out there. They are the backbone of our economy, so really encouraging people as we look to Small Business Saturday to shop local.”

Independent retailers are gearing up for Small Business Saturday, a day used to promote mom-and-pop retailers, and many towns are doing their best to support the effort. The shop, which sells olive oil, balsamic vinegars and gourmet foods, is one of 49 small businesses in downtown Long Grove, Illinois. On Small Business Saturday, the store will usually see a few hundred customers more than it would on a regular holiday season day, she said. The Olive Tap in Long Grove, Illinois. Mathilde Wiest-Puchala, a employee at Morkes Chocolates in downtown Long Grove, Illinois Diamaris Martino / CNBC

American Express created Small Business Saturday in 2010 to try to encourage shoppers to support local retailers, but a new CNBC/SurveyMonkey Small Business Survey shows waning enthusiasm for the day. Thirty-nine percent of respondents surveyed say they plan to patronize a small business tomorrow. Small Business Saturday sales hit a record of $17.8 billion in 2018, according to American Express. Respondents for this CNBC/SurveyMonkey Small Business Survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. Click here to see the full results of the CNBC/SurveyMonkey Small Business Survey.

It all comes at you so quickly: One minute, you’re making grocery lists and setting the menu for Thanksgiving, and then, in the blink of an eye, the holiday has arrived, only to be followed by Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday -- and then your tree goes up and Christmas morning is here.

Carter Evans shows how the mom and pop shops of one California town are doing on Small Business Saturday, the day on the American consumer calendar following Black Friday.