Panera Bread has a treat for java junkies.
It's now offering a coffee subscription program of unlimited hot or iced coffee.
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The CEO told USA Today the goal is to change the face of the industry.
The price tag on a monthly subscription is $8.99, giving unlimited access to coffee at all hours and for any sized cup.
Those interested first have to become a member of Panera’s free loyalty program, MyPanera.