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Panera launches coffee subscription service

Deal costs $8.99 per month for unlimited access

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(Justin Sullivan/Getty Images)

Panera Bread has a treat for java junkies.

It's now offering a coffee subscription program of unlimited hot or iced coffee.

The CEO told USA Today the goal is to change the face of the industry.

The price tag on a monthly subscription is $8.99, giving unlimited access to coffee at all hours and for any sized cup.

Those interested first have to become a member of Panera’s free loyalty program, MyPanera.