Johnson Johnson-Baby Powder FILE - In this April 15, 2011 file photo, a bottle of Johnson's baby powder is displayed in San Francisco.
Johnson & Johnson is pulling its iconic, talc-based Johnson’s Baby Powder from shelves worldwide next year in favor of a product based on cornstarch.
J&J insists, and the overwhelming majority of medical research on talc indicates, that the talc baby powder is safe and doesn’t cause cancer.
However, demand for the company's baby powder fell off due to the controversy and it removed talc from the products in most of North America.
Shares of Johnson & Johnson, based in New Brunswick, New Jersey, were essentially flat before the opening bell Friday.